Did you know that you can add keywords dynamically to your google ads?
No wonder ebay shows up for virtually anything you look for.
here is what I read on seroundtable.com
"The "bracket trick", which she told the audience in NY. (1) {KeyWord:Long Beach} = All words with initial caps (2) {Keyword:Long beach} = First word capitalized (3) {keyword:long beach} = All words in lower case.
This allows you to dynamically put the keyword the searcher used in the engine in the title of your ad with these brackets "{keyword}".
Posted by Adwords Man on 6/22/07 11:12 AM