Google Adwords Secrets Forum - Google Adwords Trick

This little trick will usually cut your bid prices by 10-20%.

There's a dirty little secret to Google AdWords that will help you multiply your number of keywords by two or three AND get excellent positions for much lower prices than your competitors are paying ...

even when you're bidding on the
EXACT SAME search terms!

The secret lies in using a little pair of punctuation marks as "delimiters":
Quotes " " and brackets [ ].

For example, you're bidding on the term Internet Marketing.

You should bid on it not one way but three:

Internet Marketing
"internet marketing"
[internet marketing]

So you bid on the term internet marketing, which means that your ad will appear any time those two words are typed in as part of a search, in any order.

You can also bid on "internet marketing", that is, any search entry that includes those two words only in that order.

And you can bid on [internet marketing], which means searches on only those two words in that exact order.

Once you've added these "delimiters" to your search terms, you'll get a much clearer idea of what kinds of specific searches people are doing on the terms that you're bidding on.

With these delimiters you can triple your keyword base. This will typically cut your bid prices by 10-20%, sometimes more.

This little trick was postes by Rik on the Digital Point forum.

Posted by Google Adwords Trick on 2/28/10 2:29 AM

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Google Adwords Trick - Use Quotes And Brackets